Client: ETF Labs

Completed: 2015

We partnered with ETF Labs to create the website for their first Exchange Traded Fund, the ETF50. The fund bundles the top 25 equity and 25 non-equity funds into a single holding—what ETF Labs calls balanced diversification, using a rules-based engine to rank potential investments by size, liquidity, performance, costs, volatility and more. Our goal for the website was two-fold: provide a compelling overview of the criteria and methodology that feed the ETF50’s proprietary fund-picking algorithm, as well as provide market performance data about the ETF50 and all of its constituent funds. The website employs our own interactive heatmap, which provides an easy to read, at-a-glance snapshot of the fund’s 50 holdings with daily price updates.

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