Project River

Client: IPG Mediabrands

Completed: 2017

Leading Media agencies like IPG Mediabrands use several tools to analyze an abundance of consumer data. To monitor media trends, social buzz, news, and search trends for a specific client, a user has to repeatedly visit numerous platforms to generate the insights they need. To simplify this repetitive and time-consuming process we collaborated on an internal tool for IPG Mediabrands, which collects, aggregates, and displays the relevant data in real time.

The main interface shows instantly which tracked areas are currently trending, providing detailed graphic views of the data that is the most interesting to them. The client’s organizational structure is displayed in a tree-chart, showcasing the various subdivisions of the organization and providing shortcuts to more detailed information about them.

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